Letter from the Editor
Monday, January 26, 2026

Dear _____,

At this year’s Art Genève, PROVENCE presents works by Valentin Carron (*1977), Swetlana Heger (*1968), and Olivier Babin (*1975).

Artists are entrepreneurs, and they know how to do everything best. In the ten editions specially realized for PROVENCE, Valentin Carron nests his “ciao” sign, a remnant of the iconic Piaggio Ciao, which was once the world’s best-selling moped, inside thickly painted monochromes. If, as the artist has shown us, the whole of art history is a story of appropriation and reference, then those new works are powerful calls to his own impressive path in art, entwined with the romantic escapism of Piaggio’s Italianità

In 1999, Swetlana Heger co-closed Mehdi Chouakri’s Berlin gallery for vacation and sent the staff on holiday. A “Gallery Closed for Holidays” sign was hung. A few months ago, Mehdi Chouakri officially announced they would take a “temporary pause”. What’s the difference between a pause and a holiday? Swetlana Heger’s HOTEL UTOPIA (2023) appears as a key tool of fantasy: a transportable, performative utterance, perfect holidays within eternal reach. 

Riffing off On Kawara’s famous Today series, Olivier Babin’s paintings—also coming in a box—offer a similar snapshot of indexical times, refreshed for the present. These works are often tailor-made, embrace commodity as vector, bring back the commission into the artist’s hands, and propose a reconciliation with artistic agency following the closure of his influential gallery CLEARING (2011–2025). 

Request a preview, or come see the PROVENCE booth B46 in Geneva’s Palexpo from January 29 to February 1, 2026. Should you fancy a free petit déjeuner or a glass of complimentary champagne at the fair, we’ve got you covered. Find our traditional Let Them Eat Cake list of free breakfasts below.

À très vite,
PROVENCE

PS: As always, hit us up for VIP passes!

Lists

PROVENCE

PROVENCE’s Art Genève Breakfast Itinerary: Let Them Eat Cake

Wednesday, January 28
09:30-10:30 — Rothschild & Co. Bank, Geneva
14:00-21:00 — Late Breakfast at Art Genève. Find PROVENCE at Booth B46

For some free champagne at the fair
18:00 - 19:00 — Award Ceremony of the Prix Solo Art Genève - Piaget 2026, Booth A27

Thursday, January 29 
09:30 - 12:30 — Private art collection, Gy
10:30 - 11:30 — MAMCO, Geneva
10:30 - 11:30 — Mudac, Lausanne
11:30 - 12:30 — MCBA, Lausanne

For some free champagne at the fair
19:00 - 20:00 — Award Ceremony Prix Mobilière, Booth C3

Friday, January 30
10:00 - 11:30 — Fondation Plaza, Geneva
10:00 - 12:00 — Private Art Collection, Meinier 
11:00 - 12:30  — Musée Barbier-Mueller, Geneva

Saturday, January 31
10:30 - 13:00 — Collection Teo Jakob, Geneva
11:00 - 12:00 — Villa du Parc, Annemasse

Sunday, February 1
10:00 - 14:00 — Piguet Galland & Cie, Geneva

Literature

PROVENCE

Two Recent Publications That Are Making a Bit of a Fuss and Sit Very Much Up Our Alley

The first revolves around artists denying having made the work or even knowing what it is about. The second focuses on an artist who famously transferred authorship to the collector when one of his artworks was sold. In different ways, both books engage with strategies of denial and withdrawal as artistic positions.

The Casual Downplaying of Art Since California Conceptualism
by Jacob Stewart-Halevy

Published by The University of Chicago Press in 2026
344 pages, ISBN: 9780226843940

Rather than celebrating objects, this book lingers on a moment when artists began to treat making, explaining, and exhibiting art with a certain studied nonchalance. Rooted in California Conceptualism, it follows practices that preferred staging over producing, attitudes over outcomes, and distance over commitment. Artists such as Eleanor Antin, John Baldessari, David Lamelas, Tony Ramos, Ilene Segalove, and William Wegman did not just question authorship or meaning, they often appeared uninterested in them altogether.
Stewart-Halevy suggests that this casualness was not accidental but structural. It quietly rewired how artists, critics, and audiences relate to one another, proposing stance as something that could stand in for aesthetic judgment, and sometimes even replace it.

Kunst – Ort – Zugehörigkeit – Philippe Thomas und sein Umfeld 
by Hanna Magauer

Published by transcript Verlag in 2025
ISBN: 978-3-8376-7691-4, 326 pages

The book’s German title, Art – Place – Belonging – Philippe Thomas and His Milieu (the publication is currently available in German only), already hints at its core concern. Rather than treating the “inside” of the art field as an abstract idea, the book asks what happens when this interior is understood as something spatial, social, and negotiated.
Hanna Magauer traces the work of Philippe Thomas, active from the late 1970s to the mid-1990s, whose practice moved between institutional critique, appropriation, and queer poetics. Long under-recognized beyond a narrow circle, Thomas’ work offers a precise lens through which questions of authorship, belonging, and position can be reread today. For PROVENCE, Thomas, IFP, and figures such as Ghislain Mollet-Viéville have repeatedly served as key reference points, making this publication feel both timely and overdue.

Coffee

PROVENCE

Beans etc.

At PROVENCE, we drink Chronic coffee, the 5 AM one: organic, fairtrade, roasted in Geneva. You can order it directly through Chronic.

Last year, our first crowdfunding campaign helped finance our next print issue and grow the PROVENCE community. Today, Chronic is taking the next step, you can now invest in their business