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PROVENCE

FOMO: PROVENCE on Friday

FREITAG F262 JULIEN. Photo Credit: Oliver Nanzig

F is for Freitag

FREITAG makes bags and accessories from used and, increasingly, circular materials. The company was founded in Zurich in 1993 by two brothers whose last name literally translates to "Friday".

In the late 1990s, the Swiss supermarket chain Migros briefly launched its own bag copy called Donnerstag (Thursday). Thirty years later, in 2023, FREITAG humorously revived the story by releasing an upcycled original limited-edition Donnerstag bag. It’s the kind of storytelling we like at PROVENCE. 

Photo credit: Philip Frowein

O is for Original

FREITAG’s headquarters in Zurich are just a short ride from our own Zurich office. Although PROVENCE was established in 2009 in Nice (France)—or at least pretended so. Proof? Au Café. In 2018, we founded our non-profit association in Switzerland. PROVENCE publishes an annual publication, sends out a weekly newsletter, curates exhibitions and art fair booths, and acts as an agency and lab for our team members and extended network. Every year we issue over 100 press passes which grant (no guarantee) free access to museums and art institutions.

Photo Credit: Roland Tännler

M is for Must-have

The strength of PROVENCE lies in its structure: all team members have their own practices; as artists, writers, curators, photographers, stylists, hoteliers, parents, horse breeders, shop owners,  and spend time on PROVENCE whenever they can (or not). We are chronically underfinanced. Having you as a member not only supports us financially, it also makes you an ambassador for our collective effort to keep an independent voice alive in the art world and beyond.

PROVENCE’s Magazine Launch at Basel Social Club 2025

O is for Of course not

Choose your subscription tier (per year):

Lower income: CHF 90 (approx Eur 100)
Middle income: CHF 190 (approx Eur 200)
Upper income: CHF 450 (approx Eur 480)

The income tiers are self-evaluated—an idea first introduced to PROVENCE in our SS22 issue, inspired by artist Irena Haiduk and her project Yugoexport. 

First come, first serve:

One FREITAG F262 JULIEN Backpackable Tote Medium for the first 30 new members.

All members receive:

Annual printed matter delivered free of charge and, of course, our paywall-free newsletter → Subscribe

Photo Credit: Joël Tettamanti

PROVENCE Subscription Terms & Conditions

(valid for the 2026 subscription year and ongoing)

1. General

These Terms & Conditions (“Terms”) govern participation in the PROVENCE Subscription Program (“Subscription”), operated by PROVENCE, a non-profit organization registered in Switzerland.

Registered address: Genossenschaftsstrasse 22, Pavillon, 8050 Zurich, Switzerland

Contact: order@provence.st

By subscribing to the PROVENCE Subscription and completing payment, the subscriber (“Subscriber”) agrees to these Terms.

2. Nature of the Subscription

The Subscription grants access to the benefits described on the PROVENCE website or in official communication at the time of purchase.

The Subscription is a support and friends program of PROVENCE and does not constitute legal membership in the non-profit entity PROVENCE Association.

Subscribers therefore have no voting rights, legal rights, or obligations associated with the association’s governance.

Subscriptions are personal and non-transferable.

3. Duration & Renewal

Subscriptions are valid for one calendar year (January 1–December 31, 2026), unless otherwise stated.

Subscriptions renew automatically each year at the then-current rate unless cancelled in writing at least 30 days before the renewal date.

Renewal notices and payment confirmations are sent by email to the address provided at registration.

Cancellations must be made by email to order@provence.st.

4. Payment & Fees

Payment of the annual subscription fee confirms participation.

All prices are listed in CHF, inclusive of Swiss VAT where applicable.

Payment is processed securely via the PROVENCE website or authorized payment partners (Stripe, Shopify, PayPal, or bank transfer).

Subscription fees are non-refundable, except where required by law.

5. Promotional Offer – FREITAG Bag

As part of the 2026 Subscription promotion, the first 30 new Subscribers will receive a FREITAG F262 JULIEN bag. This offer ends December 19th 2025.

Allocation follows a first come, first served basis.

Designs and colours are randomly selected and cannot be exchanged or refunded.

Postage is included within Switzerland and Europe.

Shipping is handled from Switzerland and Germany; therefore, no import duties or VAT apply within the EU or Switzerland.

For all other regions, Subscribers are responsible for any import duties, taxes, or customs fees incurred.

6. Refunds & Withdrawal

Subscriptions and promotional items are not eligible for return or refund once payment has been processed, except in cases of error or where required by applicable law (e.g. defective goods).

There is no right of withdrawal once digital access or subscription benefits have been activated.

7. Data Protection

Subscriber data (name, email, postal address, payment information) is collected and stored solely for the purpose of managing the Subscription.

Data will never be sold or shared with third parties outside of operational partners (e.g. shipping or payment providers).

PROVENCE complies with Swiss data protection law (FADP) and the EU’s General Data Protection Regulation (GDPR).

Subscribers can request the deletion of their personal data at any time by writing to order@provence.st.

8. Liability

PROVENCE shall not be liable for any damages arising from participation in the Subscription, except in cases of gross negligence or willful misconduct.

PROVENCE assumes no liability for postal delays, import duties, or customs issues outside its control.

9. Intellectual Property

All content distributed under the Subscription (texts, artworks, images, PDFs, newsletters, etc.) remains the intellectual property of PROVENCE and its contributors.

Subscribers may not reproduce, redistribute, or sell such content without prior written consent.

10. Changes to Terms

PROVENCE reserves the right to update or amend these Terms at any time.

Subscribers will be informed of material changes by email. Continued participation after notification constitutes acceptance of the revised Terms.

11. Applicable Law & Jurisdiction

These Terms are governed by Swiss law.

The exclusive place of jurisdiction is Zurich, Switzerland, unless mandatory legal provisions dictate otherwise.

Contact

For all inquiries regarding your subscription:

Email: order@provence.st

Website: www.provence.st